Celebrity No. 8: Emma Weymouth

I think we might be playing fast and loose with the word celebrity here. Shall we stick to participant?

Vicountess Emma Weymouth was announced yesterday on Gaby Roslin's BBC London show. So the announcement was buried on a Sunday on a regional station. Still there was a social media tsunami of 'Who?'s.

According to the press release, she is a businesswoman, chef, model and philanthropist. Slash unknown person to most.

She is married to Viscount Weymouth, and resides at the Longleat Estate, where she launched 'Emma's Kitchen' and has appeared on James Martin's show.

This is a really poor booking for me. We've always been given the impression that celebrities are queuing up to take part, and the BBC should be striving for household names. When literally no-one in my timeline has heard of someone, it's a bad start.

I don't blame Emma for that, and I wish her every success in the competition, but I have to question how she even gets on the long list of possible participants.